I've always approached new industries, products, and ideas the same way: what's changing, why is it changing, and how can we use that. That question is what pulled me from asset management into product and GTM thinking, and it's what shapes how I build messaging, enablement, and strategy today.
My academic background blends marketing, innovation, and entrepreneurship, with a degree from the University of Pittsburgh. I also spend time mentoring students, organizing community wellness events, and tutoring K-12 learners.
- I currently work in channel marketing at a global asset management firm, building go-to-market messaging and partner enablement strategy for advisor and institutional audiences, and translating complex investment concepts into clear, actionable narratives for partner firms and sales teams.
- Previously, I led ecosystem growth and partner marketing at a tech startup focused on transparency in data procurement, working with enterprise buyers, data providers, and industry executives to grow adoption of the platform and communicate its value across the ecosystem.
- I've also supported causes I care about, from marketing and stakeholder engagement for a nonprofit's flagship fundraising campaign, to volunteering with pediatric patients at a children's hospital, to advocating for youth civic engagement through GirlGov.
- Outside full-time work, I've also built brand and product concepts I'm genuinely proud of. In 2024, I was named Chief Creative Officer of Esperoni, a canned beverage startup inspired by the classic Green Tea shot. Our team built the brand from scratch, developing go-to-market plans, product positioning, and launch campaigns aimed at a younger, experience-first audience. I've also led Hilton Solace, a concept for a wellness-focused hotel brand extension, building out a 10-year financial forecast for long-term value creation.
“When we strive to become better than we are, everything around us becomes better, too.”
— Paulo Coelho, The Alchemist
Outside of work, you can find me trying new foods (the spicier, the better), watching Agatha Christie's Poirot solve another impossible case, or deep in a good book. Right now that's Throne of Glass, and I just finished the ACOTAR series. I'm always up for a solid mystery or sci-fi show too, think Dark or 3 Body Problem territory.
I'm currently building The Reel Deal, a movie rating archive - coming soon.
