I'm a marketing strategist and content builder. I help mission-driven companies grow through storytelling, analytics, and well-executed creative. My work lives at the intersection of product marketing and digital strategy.
My academic background blends marketing, innovation, and entrepreneurship, with a degree from the University of Pittsburgh. I also spend time mentoring students, organizing community wellness events, and tutoring K-12 learners.
- I'm currently working in Channel Marketing at a global asset management firm, where I manage Seismic enablement, content optimization, and campaign development across various product lines. I'm also certified in Scrum and Seismic Content Management, with a sharp eye for data-backed storytelling.
- Previously, I led partner and ecosystem growth at a tech startup focused on transparency in data procurement.
- I've also worked with nonprofits, hospitals, and research organizations...always with the same throughline: making information accessible, engaging, and effective.
- In 2024, I was named Chief Creative Officer of Esperoni, a canned beverage startup inspired by the classic Green Tea shot. Our team built the brand from scratch, developing go-to-market plans, product positioning, and launch campaigns aimed at a younger, experience-first audience.
“When we strive to become better than we are, everything around us becomes better, too.”
— Paulo Coelho, The Alchemist
Outside of work, you can find me cooking spicy food, trying the newest K-beauty, reorganizing my notion dashboards, and rating films.
I'm currently building The Reel Deal, a movie rating archive - coming soon.