Gigi Godugu
Where strategy meets storytelling — elevating brands through insight & creativity
Where strategy meets storytelling — elevating brands through insight & creativity
Federated Hermes Inc.
• Develop go-to-market content, advisor enablement materials, and strategic marketing initiatives supporting major broker-dealer and wealth management partner firms.
• Led development of a flagship advisor-facing presentation for a national partner enablement event, building the narrative strategy, presentation deck, and a 16-page speaker guide for an event reaching 46,000+ attendees across 300+ regions.
• Partner with product managers, portfolio managers, sales teams, compliance, and partner stakeholders to translate complex investment concepts into audience-focused stories that drive advisor engagement and follow-up conversations.
• Manage 10+ monthly marketing and enablement asset submissions through internal compliance and external partner approval workflows, overseeing distribution through Seismic and firm-specific marketing channels.
• Produce and distribute recurring market intelligence communications, synthesizing economic, market, and portfolio insights into actionable advisor-facing content.
Federated Hermes Inc.
• Developed 5 sales enablement playbooks, 6+ decks, and 45+ campaign assets, aligning product positioning across 20+ partner channels and using engagement analytics to optimize outreach and uncover growth opportunities.
• Authored a biotechnology investing whitepaper from concept to publication, translating complex investment concepts into advisor-facing financial narratives through market research, cross-functional collaboration, and compliance.
• Independently designed a content governance system for 500+ sales and marketing assets in Seismic, presenting findings to senior marketing leadership and driving adoption of a new content review process.
• Earned Seismic Content Manager certification on the first attempt, becoming one of the team's platform specialists for content governance and sales enablement operations.
Seismic University
Credential ID: SC-215-V2-5231
Validated expertise in Seismic Enablement Cloud content
management, platform audits, and distribution optimization.
Blue Street Data
• Advanced positioning and adoption of a data intelligence platform, helping enterprises uncover up to $80K in procurement savings, compare 3x more datasets and providers, and reduce data acquisition timelines by up to 11 months.
• Cultivated strategic partnerships across the data ecosystem, working directly with enterprise buyers, data providers, and industry executives as a primary relationship contact to expand the marketplace and strengthen stakeholder engagement.
• Recruited 15+ recognized data industry thought leaders for recurring programming, including leading strategy and execution for a flagship thought leadership webinar series on data-driven decision making.
Scrum.org
Credential ID: 1128005
Demonstrated foundational proficiency in Agile frameworks, Scrum
methodologies, sprint planning, and iterative delivery processes.
Pittsburgh Hispanic Development Corporation
• Led marketing, sponsorship, and stakeholder engagement initiatives for PHDC's flagship fundraising campaign, developing partnership materials and promotional assets supporting entrepreneurship and business incubation programs.
• Supported workforce development initiatives serving 790+ entrepreneurs and job seekers by expanding access to mentorship, educational programming, and small-business resources through community outreach and fundraising efforts.
Softcrylic
Credential ID: PBI-924-8430
Certified in Microsoft Power BI for building dynamic
dashboards, modeling marketing data, and generating actionable business insights.
GirlGov | Women & Girls Foundation
Led Title IX advocacy projects and participated in bi-weekly leadership meetings. Attended monthly speaker events and shadowed elected officials at the Pennsylvania state capitol to advance civic engagement for young women.
UPMC Children’s Hospital of Pittsburgh
Organized play-based therapy sessions and provided emotional support to pediatric cancer patients. Fostered a joyful, healing-centered environment for long-term care children and their families.
UPMC Mercy Health Center
Assisted clinical staff in delivering compassionate patient care and ensured readiness of patient rooms. Helped create a calm and supportive hospital environment during recovery.
South Fayette Township Library
Designed and led community reading programs, organized 10+ youth events, and supported daily patron services to promote literacy and engagement.
Baylor College of Medicine
Collaborated with 4 postdoctoral researchers on 3 lab projects and coordinated 15+ weekly meetings. Supported research preparation, documentation, and project continuity across study groups.
U.S. Department of Veterans Affairs
Conducted 3 clinical screening projects and managed over 500 patient records. Enabled 100% improvement in data workflow efficiency by implementing REDCap and HTAP software tools.
Strive For Excellence
Tutored K-12 students in SAT, grammar, reading, and mathematics. Monitored academic growth and shared regular progress updates with families to improve learning outcomes.
Starbucks
Delivered high-quality customer service while surpassing weekly upselling targets. Trained new team members and maintained daily inventory controls to support store efficiency.
Kumon North America, Inc.
Instructed 40+ students in core math and reading fundamentals. Graded assignments, recorded academic progress, and reinforced student confidence through targeted learning plans.
American Red Cross
Supervised pool safety, enforced Red Cross guidelines, and coordinated lifeguard training sessions. Maintained a 100% safety record across all operating seasons.